How To Improve Your Church’s Graphics

I drive my pastor crazy sometimes. When he’s winding down a sermon series, I start bugging him to tell me the name and theme of the next one. This isn’t just to satisfy my own curiosity. It’s so I can start working on graphics for the church.

Once I know his title and theme, I develop a “title slide” for the series, one that will be displayed at the opening of each sermon. I also work up a “background version” of it, usually with less saturation and contrast. Something that will work behind his sermon outline and our song lyrics, but will still remind people that it’s all related. Then I create a smaller version of the title slide for our website.

It might seem like overkill to some, but one critical thing I think a lot of churches miss is consistency. Not necessarily in their theology or doctrine, but in their communications. So even though it doesn’t technically fall within my realm, I try to take some leadership with it.

Kendall Conner wrote about this in 5 Ways To Improve Your On-Screen Content at Echo Hub, and I was glad to see it wasn’t just me. 🙂

But consistency is just one of the five points Kendall mentions. Another one is knowing what works with your equipment:

Not long ago, I downloaded a new collection of motions that I was really excited to use in our Sunday morning services. However, when I plugged them in for a test run, the colors that looked great on my iMac’s screen didn’t look so hot when shown on our projector. I had gotten so caught up in their cool design that I had forgotten the limitations of our video setup. This could have easily been avoided if I would have gone into my selection process with our equipment in mind. There’s a lot of value in knowing which colors work best on your screens. Limitations in your setup might also include screen size/visibility, lyrics fitting on certain backgrounds, or your computer not being able to handle playback of large media files.

Read Kendall’s full post for the rest. Definitely worth your time to read. I encourage you to take his advice to heart and really examine what your church does with its graphics and communication.

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